Hi, I’m Prasid.
I’m a 3-time CMO and 2-time CRO with 6 exits under my belt. Our team has consistently helped businesses grow revenue +20% and +50%.
We will help you grow revenue or die trying.
CEOs trust us because we think like founders and measure ourselves on revenue impact.
Hear from Our Customers
Airframe’s first-principles approach helped us establish the right foundation. This enabled us to iterate fast and go from Sales-Led to Product-Led growth. Their integrated analytics approach across sales, marketing, and product has set us up to make data-driven decisions.
Rajat Arya
Co-Founder of XetHub (acq. by Hugging Face)
Prasid helped us align our marketing and sales orgs and better-leverage data and tools to unlock dramatic revenue growth. Prasid was instrumental in growing our revenue and in hiring a word-class marketing team.
Richard Wang
CEO of Coding Dojo (acq. by Perdoceo)
Prasid set up an analytical framework that allowed us to scale up performance marketing while maintaining costs. He has a unique ability to push teams to focus on data and draw actionable insights. Prasid's mix of tactical and strategic thinking makes him a good partner for companies looking to accelerate growth.
Ryan Valles
CEO of Interview Kickstart
Here’s how we can help you today
We’ve helped bigco’s like Twilio, Booksy, and SiriusXM as well as startups like MIRROR, Coding Dojo, and XetHub.
RevOps and Revenue Architecture
We consistently see marketing, SDR, and sales teams whose processes and tools aren’t working as-one. We take a first-principles approach to RevOps helping brands like SiriusXM and Lululemon’s MIRROR:
Meet with the right prospects faster
Create seamless hand-offs from marketing to sales to onboarding
Full-funnel systems thinking: align people, process, tools, and data
CRM Growth and Experimentation
CRM is a rising tide the lifts all boats. We’ve helped brands like Draper James and SiriusXM grow CRM revenue by double-digits.
By launching tests within CRM we can often dramatically improve CRMs revenue contribution
Launch tests within lead capture forms, landing pages, automation, and campaigns
Marketing automation is one of the few growth levers that can improve both CAC and LTV.
Digital Advertising and ABM
We can help you up-level the impact from your demand generation and digital advertising:
One of the most-overlooked areas to optimize is data-plumbing. We can often unlock double-digit revenue opportunities here.
We have experience using AI tools like Clay.com and 11x.ai to improve the performance of your prospecting campaigns
We have deep experience improving creative testing velocity.
Case Studies
Leading AdTech Platform
Large public adtech platform
Problem
• Sales team of hundreds, marketing spending millions to acquire leads that weren’t being worked effectively.
• Weak hand-off from marketing to SDRs resulted in flat YoY revenue growth
• The culture of existing marketing ops, sales ops and rev ops teams was too focused on paying-down debt, and not enough on unlocking revenue impact
• Data silos resulted in poor visibility into where leverage was being lost
Solution
• Mapped the funnel journey
• Drove alignment between Marketing, Marketing Ops, Sales Ops, and Biz Ops teams on the right way to measure impact
• Organized team around getting the right data to measure impact
• Started shipping optimizations to the marketing-SDR hand-off process iteratively
Outcome
• Created new dashboards and new reporting cadence for sourced and influenced leads, pipeline, and revenue
• Improved speed-to-lead by over 30%
• Drove a 10% improvement QoQ in Marketing-sourced revenue pipeline
XetHub
AI / ML dev tool, backed by Madrona, acquired by Hugging Face
Problem
• XetHub had just closed seed round from Madrona in late 2022. Founders needed to go-to-market fast to catch the AI/ML wave
• Zero existing tools stack across Marketing automation, CRM, or BI.
• Wanted to stand-up both a sales-led and product-led GTM motion
Solution
• Developed a sales-led and product-led go-to-market strategy
• Chose and implemented tools for marketing automation, CRM, in-product onboarding, and BI
• Ran messaging tests to guide product team on the strongest value prop
• Defined customer journeys, developed all messaging, and ran all GTM efforts
• Created and executed a sales prospecting motion reaching thousands of prospects a week
Outcome
• Cut time-to-market by nearly half, saving an estimated $245,000 in burn
• Built a fully operational sales-led and product-led GTM motion in just 5 months
• De-risked product strategy with data-backed messaging test
• Helped hire first Developer Evangelist and Head of Sales
Coding Dojo
Bootstrapped Online Course Provider, later acquired by Perdoceo Education
Problem
• Spending millions/year on performance marketing. But rising CACs resulted in a growth plateau
• Finger pointing: sales pointing to declining lead quality, marketing pointing to increasing speed-to-lead
Solution
• Implemented “Sales Accepted Lead” process to create a quantifiable feedback loop on lead quality
• Shifted marketing’s north star from Leads to SALs and cost per SAL, which improved lead quality
• Implemented real-time call-backs with Chili Piper, and expanded sales team’s nights and weekends coverage. This dramatically improved speed-to-lead
Outcome
• Improved lead-to-SAL conversion rate and reduced time from form submission to completed call from 7 days to 4 days
• Doubled revenue over 3 years
• Helped sell Coding Dojo to Perdoceo Education
Our Partners
Cross-channel marketing platform that empowers brands to create personalized, data-driven customer experiences at scale.
7+ years of experience
3 clients
Email and SMS marketing platform built for e-commerce, designed to deliver targeted, behavior-based messages that drive customer engagement and revenue.
6+ years of experience
3 clients
Leading CRM and inbound marketing platform that helps businesses attract, engage, and delight customers throughout their journey.
7+ years of experience
5 clients
Customer data platform that unifies and organizes data from various sources, enabling seamless, accurate insights across tools and teams.
10+ years of experience
5 clients
Meet the Airframe Labs Team
Our team is comprised of experienced startup operators and marketing leaders, each with a proven track record of success.
Founder & CMO
With over 15 years of experience leading marketing teams at high-growth startups, Prasid brings a deep understanding of what it takes to scale a business.
Prasid
Lifecycle Marketing Lead
Prianna spent 9 years at Chegg, a marketplace startup connecting students and tutors. She worked in lifecycle marketing and eventually led the Tutor Growth team. Prianna specializes in lifecycle email marketing, copywriting, and social media marketing.
Prianna
Let's Talk Growth!
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