Accepting new clients

Hi, we're your
new growth team.

We're a Brooklyn-based fractional growth team with a track record of improving revenue +20% and +50%. We'll help you grow or die trying.

Let's talk growth
5×
CMO Experience
6
Successful Exits
+50%
Revenue Growth
11×
Fractional CMO
Track Record
Codecademy
SoFi
Mirror
Twilio
Scribd
Coding Dojo
Microsoft
XetHub
Booksy
SiriusXM
Hearth
Consolidate
Bloc
Testimonials

What clients have said

Jacob Shibley
Jacob Shibley
Director of Digital Marketing, SiriusXM

Airframe has been an extremely impactful resource to our demand gen and marketing ops teams. Work with them, you won't regret it!

Rajat Arya
Rajat Arya
Co-Founder, XetHub (acq. by Hugging Face)

Airframe's first-principles approach helped us establish the right foundation. This enabled us to iterate fast and go from Sales-Led to Product-Led growth.

Richard Wang
Richard Wang
CEO, Coding Dojo (acq. by Perdoceo)

Prasid helped us align our marketing and sales orgs and better-leverage data and tools to unlock dramatic revenue growth.

Ryan Valles
Ryan Valles
CEO, Interview Kickstart

Prasid's mix of tactical and strategic thinking makes him a good partner for companies looking to accelerate growth.

Services

Here's how we help

We've helped bigcos like Twilio, Booksy, and SiriusXM as well as startups like MIRROR, Coding Dojo, and XetHub.

⚙️

RevOps & Revenue Architecture

First-principles approach to RevOps:

  • Meet with the right prospects faster
  • Seamless hand-offs from marketing to sales
  • Full-funnel systems thinking
📈

CRM Growth & Experimentation

Double-digit CRM revenue growth:

  • Dramatically improve CRM's revenue contribution
  • Launch tests within forms, pages, and campaigns
  • Improve both CAC and LTV
🎯

Digital Advertising & ABM

Up-level demand generation impact:

  • Optimized data-plumbing for revenue
  • AI tools like Clay.com for prospecting
  • Creative testing velocity
Case Studies

Real outcomes for real teams

A few stories of how we've helped revenue teams — from public adtech platforms to bootstrapped startups — unblock growth.

Leading AdTech Platform
Large public adtech platform

Leading AdTech Platform

Problem
  • Sales team of hundreds, marketing spending millions to acquire leads that weren't being worked effectively.
  • Weak hand-off from marketing to SDRs resulted in flat YoY revenue growth.
  • Marketing ops, sales ops, and rev ops culture was too focused on paying down debt — not unlocking revenue impact.
  • Data silos resulted in poor visibility into where leverage was being lost.
Solution
  • Mapped the funnel journey end-to-end.
  • Drove alignment between Marketing, Marketing Ops, Sales Ops, and Biz Ops on the right way to measure impact.
  • Organized the team around getting the right data to measure impact.
  • Started shipping optimizations to the marketing-SDR hand-off iteratively.
Outcome
  • New dashboards and reporting cadence for sourced and influenced leads, pipeline, and revenue.
  • Improved speed-to-lead by over 30%.
  • 10% QoQ improvement in marketing-sourced revenue pipeline.
XetHub
AI / ML dev tool, backed by Madrona, acquired by Hugging Face

XetHub

Problem
  • Just closed a seed round from Madrona in late 2022 — needed to go to market fast to catch the AI/ML wave.
  • Zero existing tools stack across marketing automation, CRM, or BI.
  • Wanted to stand up both a sales-led and product-led GTM motion.
Solution
  • Developed a sales-led and product-led go-to-market strategy.
  • Chose and implemented tools for marketing automation, CRM, in-product onboarding, and BI.
  • Ran messaging tests to guide the product team on the strongest value prop.
  • Defined customer journeys, developed all messaging, and ran all GTM efforts.
  • Created and executed a sales prospecting motion reaching thousands of prospects a week.
Outcome
  • Cut time-to-market by nearly half, saving an estimated $245,000 in burn.
  • Built a fully operational sales-led and product-led GTM motion in just 5 months.
  • De-risked product strategy with data-backed messaging tests.
  • Helped hire the first Developer Evangelist and Head of Sales.
Coding Dojo
Bootstrapped online course provider, acquired by Perdoceo Education

Coding Dojo

Problem
  • Spending millions/year on performance marketing — but rising CACs resulted in a growth plateau.
  • Finger-pointing: sales blamed declining lead quality, marketing blamed slowing speed-to-lead.
Solution
  • Implemented a "Sales Accepted Lead" process to create a quantifiable feedback loop on lead quality.
  • Shifted marketing's north star from Leads to SALs and cost per SAL — improving lead quality.
  • Implemented real-time call-backs with Chili Piper and expanded sales coverage to nights and weekends, dramatically improving speed-to-lead.
Outcome
  • Improved lead-to-SAL conversion rate; reduced time from form submission to completed call from 7 days to 4.
  • Doubled revenue over 3 years.
  • Helped sell Coding Dojo to Perdoceo Education.
Technology Partners

The stack we know cold

We've spent years inside these platforms — implementing, certifying, and unlocking revenue with each one.

Cross-channel marketing platform that empowers brands to create personalized, data-driven customer experiences at scale.

7+
years of experience
3
clients

Email and SMS marketing platform built for e-commerce, designed to deliver targeted, behavior-based messages that drive customer engagement and revenue.

6+
years of experience
3
clients

Leading CRM and inbound marketing platform that helps businesses attract, engage, and delight customers throughout their journey.

7+
years of experience
5
clients

Customer data platform that unifies and organizes data from various sources, enabling seamless, accurate insights across tools and teams.

10+
years of experience
5
clients
Who we are

Meet the team

Prasid
Prasid
Founder & CMO
Brooklyn, NY

15+ years leading marketing teams at high-growth startups. Deep understanding of what it takes to scale.

Omair
Omair
Marketing Analytics Lead
Dubai, UAE

10+ years building marketing analytics stacks soup-to-nuts. From web events to BI dashboards.

Aisha Amjad
Aisha
Head of BD and Success
Brooklyn, NY

15+ years leading Sales and Customer Success at Oracle, Cloudera, Looker, and Twilio.

Prianna
Prianna
Lifecycle Marketing Lead
San Francisco, CA

9 years at Chegg leading the Tutor Growth team. Specialist in lifecycle email marketing and copywriting.

Let's Talk Growth

Drop your email. Let's get you growing.